This is my favorite shampoo for my daughter. I wish Whole Foods still carried it as it was cheaper there and I could have it the same day. It leaves my girls hair smelling like coconuts all day, here classmates have even complimented her. It also has much better ingredients that the average drugstore products and does not leave her hair dry like other natural products I have tried. I do recommend using the conditioner with it.Awesome natural smell, not overpowering or overly sweet. Good value, you get a lot for the price. Hard to find in stores, so I'm glad I found it on Amazon. However, as with most cosmetics, some not-so natural ingredients in a brand marketed as natural.love this shampooAlways the same.This shampoo is fantastic for my daughter's hair. It smells great, but isn't too overpowering. Helps detangle, too. I love that it's natural and doesn't have a lot of chemicals.This smells soooooooo good.Love this shampooSame good stuff as Bubble bath product